THE BOOK
A BLUEPRINT OF CODES
FREEDOM
Human Codes No Machine Can Crack
Teach. What Can't Be Googled.
Create. What Can't Be Copied.
Live. What Can't Be Faked.
17 Dangerous Ideas For Leaders In The Machine Age.
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FREEDOM is a poetic manifesto for the machine age.
It gives you the codes and stories global pioneers and brands use to stay irreplaceable. Each chapter sparks action through Takeaways, Wonders, and Practices pushing you to think, create, and live so human that even machines take notice.
"Freedom is one of those rare books that stops you mid-page.
It challenges the way leaders think about technology, culture, and the responsibility we carry for the future.
Every CEO navigating the machine age should read this."
ANTHONY BURKE
ScaledUP - CEO, Founder and Builder. Austin, TX
*****
"Love the book. My favourite chapter is Places Are Soul Signatures.
It spoke to me."
DEEPA BALJI
B Capital - Financial Services & Advertising. Former Financial Journalist. Singapore
*****
"Truthfully, 'Autopilot.' 'Drowning In Noise.' 'This Is Not It.' Those words captured exactly how I felt, in that moment. I decided fulfillment is where spirit and strategy truly meet. That's my new purpose."
DR. CHARLENE THOMAS (PHD)
Def Jam Recordings / UMG - SVP Marketing, C-Suite Strategist. NYC
*****
"Freedom is a timely reminder that when we lead with culture and take real creative risks instead of operating from fear, we make the kind of original work that actually matters."
BRAD JOHNSON
Seed Media Arts - Global Executive Producer. LA
*****
"Freedom speaks directly to anyone who’s been waiting for the right moment.
It helped me stop waiting and start trusting my own voice."
CARA O’REILLY
CO Virtual Services - Founder, Business Admin & Operations. UK
*****
Are You Creating Your Rules, Or Living By Theirs?
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Available in Hardback · Paperback · Kindle · eBook
THE BRANDS
CODES IN CULTURE
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The same codes in FREEDOM helped shape stories, experiences, and growth for future-focused brands. The work reached millions because it began with simple beliefs. Be authentically you. Give value first. Stay human always.
THE ART
CODES WITH SOUL & COMMUNITY
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Inspired by the emotional energy of Mehta’s artwork, each hoodie LOVE, INSTINCTS, and HAPPY is a one-of-a-kind collectible, personally crafted by Mehta as a living artwork. Every piece is made to be worn with meaning, and 100% of funds raised goes directly to the Reliance Foundation School, advancing Nita Ambani’s beautiful mission to nurture children into whole, joyful human beings.
ABOUT THE AUTHOR
“As technology accelerates, I work to help protect what makes us beautifully human. Our Judgment, Creativity, Community, and Freedom to choose...this is what defines us." - MEHTA
Mehta is a globally acclaimed, award-winning creative leader and artist who works with future-focused companies around the world, blending creativity, care, and technology to help brands build emotional connections and drive growth that lasts.
Collectors of Mehta's artwork include a Silicon Valley icon, a spiritual leader, a music mogul, a multi-billionaire, and global CEOs. His pieces live in homes, studios, and offices around the world, and feature in the Mehta Private Exhibition held in New York, London, and Mumbai.
The book's methods didn't arrive as wisdom for Mehta.
They began as questions about creating when nothing felt original, leading when he didn't belong, and holding identity while the rules kept shifting. Those questions became codes for how to create, lead, and change through every part of life.
They're not just his anymore.
They're a lens. A rhythm. A field guide for those who feel the world shifting under their feet, and want to shape what comes next.